Chobani Tent Foundation: Social Cohesion Programme for Refugees

Established by Hamdi Ulukaya, the founder of Chobani, the top yogurt brand in the US, The Tent Partnership for Refugees is a non-profit entity that enlists the support of the business sector to enhance the quality of life and economic prospects of refugees across the globe. Among Tent's 250 members are prominent companies such as Amazon, H&M, Adidas, Hilton, L'Oréal, and Pfizer.

360 İletişim was given the target to identify and articulate current perception of reputation drivers for Hamdi Ulukaya and Tent Foundation, and translate this into vulnerabilities and  opportunities that can be acted upon with an effective communications campaign.