Chobani & Tent Foundation

Founded by Hamdi Ulukaya, the Tent Partnership for Refugees is a global nonprofit organization that works to improve the lives and economic opportunities of refugees by engaging the private sector in long-term, sustainable solutions.

As 360 İletişim, we identified the key reputation drivers shaping public perception of Chobani, Hamdi Ulukaya, and the Tent Foundation in Türkiye. We defined both potential risks and communication opportunities and developed a strategy for impactful storytelling around Hamdi Ulukaya’s leadership as an entrepreneur and his philanthropic approach, which was highly reflected in media coverage.