EU-Funded Public Awareness Project: CityAir

CityAir Turkey is a national awareness and capacity-building project aimed at improving urban air quality, funded by the European Union and the Republic of Türkiye under IPA II. The project’s final beneficiary is the Ministry of Environment, Urbanization, and Climate Change.

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At 360 İletişim, we designed and executed end-to-end public awareness activities under the project’s communication component. Our work included organizing city-level workshops, producing a national TV commercial, radio spots, and outdoor advertisements, developing visibility materials tailored for at-risk groups in 31 cities, and coordinating stakeholder engagement with the ministries and NGOs.

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Through strategic communication and broad stakeholder coordination, we promoted air quality awareness across Türkiye and encouraged public dialogue.

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