MEY DIEGO: Samatya Jazz Festival

The Samatya Jazz Festival was a fully integrated project developed and delivered by 360 İletişim - from concept design to on-the-ground execution. The initiative combined culture, community, and sustainability, with the aim of promoting Turkish gastronomy and a focus on revitalizing the historic Samatya district through music and local engagement. Sponsored by Mey Diego and carried out in collaboration with the Tourism Research Association and local municipality, the festival stands as a strong example of effective cooperation between the private sector, public institutions, and civil society.
 
The festival created a platform to celebrate culinary heritage in a vibrant public setting and also empowered local women. Designed as a destination management project, each element celebrated local heritage while fostering economic and social inclusion.

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